You are invisible in a crowded market.
Most CPA firms blend in. Their websites are generic, their message is unclear, and prospects pass them over.
It’s not that you lack skill—it’s that your brand doesn’t show it.
That’s where Rethinking CPA comes in.
I’ve built and rebranded multiple CPA firms—helping them stand out, attract premium clients, and scale with purpose.
I’m not another agency pushing content churn. I’m a strategist and fractional CMO who understands accountants and knows how to make your firm the obvious choice.
I’m a brand strategist and fractional CMO (Chief Marketing Officer) who helps CPA firms stop blending in.
I work with founders who are great at what they do — but whose firms don’t reflect their value. My job is to fix that. I specialize in defining clear positioning, building brands that attract better-fit clients, and creating marketing systems that don’t waste your time.
Before launching Rethinking CPA, I led in-house brand and growth strategy for multiple accounting firms, including building VERDANT Strategies from scratch and rebranding Cachet into a premium LA-based advisory firm.
Clients Say
I’ve been working at the executive level for over a decade and Florian is far and away the most skilled Marketing and Branding executive I have come across. He’s super smart, he’s imaginative, he’s incredibly creative, and yet he brings the technical expertise and the project management expertise in equal measure. He’s a fucking unicorn and an absolute treasure. Highly, HIGHLY recommend
Jonathan Tull, Managing Partner @ CACHET
A simple path to a stronger brand.
1
Audit
Before you invest in big changes, we start small. In a quick brand audit, I’ll review your website, messaging, and overall positioning. You’ll see exactly where clients are getting lost and what’s costing you growth. The audit is only $150—and it’s fully credited toward future work if you move forward.
Outcome: You’ll know exactly what’s working, what’s not, and where to focus first.
2
Transform
We’ll rebuild your brand from the ground up: strategy, positioning, visual identity, and a custom website that actually converts. This is where your firm goes from blending in to standing out. You’ll have clarity, confidence, and a professional presence that signals “we’re not just another CPA firm.”
Outcome: You’ll launch a brand that reflects your expertise and attracts the kind of clients you actually want.
3
Scale
A strong brand is just the start. To sustain growth, you need a system. As your fractional CMO, I’ll set up lead-generation funnels, refine your marketing, and make sure your firm keeps scaling without drowning in busywork. You get senior-level leadership without hiring a full-time executive.
Outcome: Your firm grows intentionally—with the right clients, consistent systems, and long-term marketing leadership.
Success Stories
Verdant Strategies
Market-Ready from Day One
Verdant Strategies was breaking into a crowded niche — cannabis accounting — and needed more than a basic website to stand out. As their founding CMO, I built the brand from the ground up, positioning the firm as strategic advisory partner.
We built a content and PR engine that kept the brand visible, consistent, and trusted. Verdant went from unknown to nationally recognized in its niche, with a scalable infrastructure behind it.
Cachet
A Modern CPA Brand with Substance
When I started working with Cachet, the firm had no name, no brand, and no online
presence — just a great team and ambition. I led the naming and positioning process that became “Cachet,” crafting a visual and verbal identity that was both elevated and approachable.
In just a few months, Cachet launched as a premium boutique firm in Los Angeles — one that now attracts high-quality leads with minimal ad spend. Their site doesn’t just look good — it works. The brand now reflects the caliber of the work they’ve always delivered.
Don’t let a weak brand hold you back.
Without a modern, differentiated brand, your firm risks:
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Competing only on price
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Struggling to attract high-value clients
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Staying dependent on referrals that dry up
Services
Available OnlineRead MoreComplete brand build — strategy, identity, and a high‑end website to launch or transform your firm
Starting at $12,000
Available OnlineRead MoreYour right hand in marketing — leading strategy, operations, and growth from the inside out.
By availability
Available OnlineRead MoreDoes your brand look like every other CPA firm? Start with a no‑risk money‑back guarantee audit.
150 US dollars
