Fractional CMO Services

Service Description

Not every CPA firm’s marketing needs fit into a standard package. That’s where a Fractional CMO comes in. As your acting Chief Marketing Officer, I step in as an in‑house leader — but with the flexibility and breadth of an outside expert. From 10 hours a month to 80 hours a month, you’ll have a dedicated marketing partner who takes ownership of strategy, execution, and results. This role is more than managing campaigns. It’s about solving your firm’s unique challenges and building a marketing machine that scales with your goals. ⸻ What We Can Do Together • Lead and oversee all marketing operations. • Direct brand positioning, messaging, and differentiation. • Build or refine your marketing team — in‑house or outsourced. • Oversee PR, advertising, and high‑impact visibility campaigns. • Develop and execute social media and content strategies. • Implement CRMs, automations, and lead‑nurturing systems. • Create marketing foundations for scalability and growth. ⸻ Deliverables: • Custom scope based on your firm’s goals and needs. • Clear KPIs, reporting, and accountability. • Access to a vetted network of designers, developers, and specialists. • Strategic leadership without the full‑time executive overhead. ⸻ Flexible monthly engagement — from 10 to 80 hours per month. Scale up or down as your priorities shift.